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Tom really understands the nuances of speaking to executives.
He's created a course that will help any strategy minded marketer communicate their ideas and get buy-in from their clients or leadership.
I was part of the SEO MBA beta cohort and I highly recommend this course to SEOs who are looking to level up their strategic skills.
Tom shares processes and examples that are applicable to those client-side, agency-side and solo consultants. It’s extremely actionable and includes lots of learnings that I embedded in my day to day work.
Most importantly, I now feel much more confident presenting my SEO vision to leadership and executive teams.
This course is perfect for a seasoned SEO that knows what needs to get done and how to do it, but needs help with the soft skills: getting executive buy in, internal politics, budgeting, presentations, and more things no one ever talks about on Twitter.
If you are trying to take your career to the next level, and be able to clearly communicate to both your peers and senior, this course is for you.
If you want to learn exactly how to present ideas and get executive buy-in for SEO projects, SEO MBA is easily the most important and unique course you can invest your time in. Unlike any other SEO training or course, SEO MBA teaches you how to build a presentation and strategy to get executive buy-in upfront.
Tom’s one simple tip on what to how to write a slide headline (and exactly what not to do) has radically transformed our client presentation and pitch decks. The course ended last week and it has already helped our entire agency communicate better and close 2 high quality six-figure deals.
8 years into my career as a professional SEO, Tom's SEO MBA has helped me discover new ways to pitch projects, present forecasts and slide decks, drive change in large organizations and think more strategically.
There are a lot of SEO courses that will tell you how to write a title tag or conduct keyword research. This is not one of them. Tom operates on another level, and you should consider yourself lucky if you ever get the chance to pick his brain about any SEO- and strategy related topic.
The course was enlightening and I have already found actionable ways to improve my executive communication skills, optimize reporting, and 'think bigger' with SEO strategy.
I now have the knowledge and tools to format more compelling requests for resources and support.
My team and direct manager have noted the positive change (and my boost in confidence) over the past few weeks, and I will continue to apply these learnings to take my performance to new heights.
Tom Critchlow's SEO MBA course is one of the very few SEO courses that are worth 10x the cost. If you're interested in stepping out of the weeds to get buy-in with decision-makers at the executive level, this is a must-take course.
Tom's vast experience, impactful examples, and data-driven lessons ensure your SEO career gets leveled up.
Tom’s SEO MBA course provides a unique and critical course one cannot find anywhere else – up-leveling your SEO career past SEO Manager.
We SEOs often get bogged down in the weeds and his course captures the myriad of aspects I need even 10+ years doing SEO to continually improve my strategic level thinking.
Most SEO learning focuses on the technical and the tactical. That's obviously required but yields SEOs that are very good at living in the weeds, but that's not what gets results in an organization.
Tom's SEO MBA course is exactly what has been missing to take SEOs from channel masters to strategic marketers who can influence the course of a business.
SEO peeps listen up: I've been consulting for 4 years now and occasionally running into problems I didn't know how to solve, mainly how to get orgs moving on my SEO recommendations with more urgency.
I got the chance to see the Beta of this course earlier this Fall and it instantly changed the way I position SEO projects with my clients. I'm already seeing success from it; this course is worth every penny.
The SEO MBA beta was truly one of the most rewarding professional experiences in years!
The refinement of existing-, along with a whole new set of skills is so valuable when engaging the c-suite of decision makers and stakeholders.
The SEO MBA course and newsletter has been a game-changer for my team and I. The SEO industry hasn't traditionally focused on skillsets like strategic thinking and executive presence, but these skills are essential especially as SEO's become more senior in their careers and work with larger organizations.
The course does an excellent job of providing conceptual frameworks and grounding them with targeted examples and templates. The lessons from this course have already helped my team deliver better for our clients, and I strongly recommend this course to other teams and individuals.
I've really enjoyed the SEO MBA program. It is an honest, refreshing look at the limitations placed on SEOs as well as those they place on themselves. The course is great in that it helps to show you a better way to articulate the importance of SEO and SEO needs through the lense of Business and Revenue.
I'd recommend the course for any seasoned SEO who wants to break through the barrier of just being that web person.
Tom knows his stuff. His course helped our team understand how, by understanding the perspective of the budget holder, we can make small tweaks to have big changes in how we can work more effectively with clients.
Tom's training addresses a massive skills gap in the SEO industry.
If you're a senior SEO talking trying to get buy-in from senior client stakeholders, Tom has tried and tested advice about how to talk in their language and frame SEO in a way executives will understand.
This is an immensely valuable and refreshing course which provides a coherent, well-structured approach to communicating better. Thoroughly recommend.
Tom is the top mind in the world of 'SEO for business'.
Some courses might teach you how to fix 404s, but Tom will teach you how to actually get things done and create major change in enterprise organizations. His consulting services have been integral to the growth of 110-person SEO-focused agency.
Really don't think i'd even be able to get time with the CMO if I hadn't taken your course, let alone know how to align to their vision and win their buy in.
And I've been able to raise rates, so thanks again!