How to convince execs to care about SEO
Getting buy-in through education and advocacy
Latest Issues:
Mindset Shifts for Strategic SEO
How to think about growth, not just audits
Getting Buy-in Requires Executive Empathy
And why your SEO strategy should “agree with” the product strategy
How to turn your agency into "the McKinsey of SEO"
Management consulting through the lens of SEO
The Visual Revolution in Knowledge Work
Why learning tools like Figma & Miro can give you more influence
Presenting with Data
How you present your data changes how people react to it
Good Slides Reduce Complexity
Avoid the most common slide-crimes and make more effective presentations.
The Uncanny Valley of SEO Strategy
Sometimes bigger is better
Let's never talk about SEO audits again
How to tell a story for the change you want to make
Presenting to the CEO in 5 slides
How to create concise, compelling and credible ideas when dealing with senior executives.
Welcome to the SEO MBA
Why I'm launching a newsletter and online course designed to teach SEO professionals all about executive presence.