Whether you're agency-side, freelance or working cross-functionally with in-house teams, this is an excellent course on all things client management. It provides the theory needed alongside a myriad of actionable tips that can be used to take your client relationships to the next level.
SEOs get too focused on data, numbers, and technicalities, often neglecting a client's experience. This course takes your SEO expertise and makes it translatable for clients at all levels to ensure they fully understand what's happening, how they can report internally, and how things get done!
Tom understands SEO and client relationships on another level than I've ever experienced. He has the unique ability to go deep while managing to stay out of the weeds that most SEO falls into. I don't think I'll ever interact with a client without referring to and implementing what I learned in Tom's course.
The course was great and to the right level of seniority. Everyone on the course had a similar level of experience, which is very useful. I enjoyed the discussion, tasks and homework - which is rare for most courses I have attended. Most importantly Tom was very engaging and clearly has great expertise in his areas. He was able to answer all questions but also bring in new ideas and concepts through his responses to my questions.
The SEO MBA has been transformative to my business. Each week I learned how to be a better communicator, better strategist and better industry professional. Tom's easy going style of teaching means that the course materials are clear, well paced and above all - instantly applicable. If you want to learn how to be more effective with clients and build your expertise you will come away with the knowledge and tools to succeed.
Going in, I felt like my approach to client management over the course of 10 years was really well established. I've seen and experienced a wide range of internal agency and external client-facing scenarios that made me feel very well equipped for every interaction I came across. The SEO MBA course opened my eyes to a different way of viewing client management, change management, and interpersonal communication that has allowed me to level up my interactions across the board.
Going in, I felt like my approach to client management over the course of 10 years was really well established. I've seen and experienced a wide range of internal agency and external client-facing scenarios that made me feel very well equipped for every interaction I came across. The SEO MBA course opened my eyes to a different way of viewing client management, change management, and interpersonal communication that has allowed me to level up my interactions across the board.
Tom brought a really conversational and relatable point of view to each lesson that made the concepts really easy to understand and incredibly actionable. The group workshops and homework assignments provided the opportunity to grapple with core concepts in a very hands-on way and built on the coursework from both a theoretical and a practical perspective.
The takeaways from the SEO MBA course transcend just client-side SEO, with applications across any role where technical expertise needs to be communicated across an organizational hierarchy. I highly recommend this course for both marketing consultants working with clients and in-house marketers working with internal teams and vendors to gain the valuable perspective needed to distill technical insights, transform insights into solutions, turn solutions into actions, and communicate the impact of those actions in a way that perpetuates trust, authority, and expertise.
Tom's course has impacted my daily way of working with clients in an invaluable way. The presentations and discussions are always extremely engaging and interesting. Tom's personality and kindness really comes across in these sessions and it is thoroughly enjoyable throughout. Thank you Tom - I can't recommend these courses enough!
Tom has put together an advanced course that can help just about anyone consulting on SEO to level up their business acumen, better connect with their clients, create change inside of complex organizations, and grow accounts for the long term.
The great thing about Tom's course is that it doesn't just help you become more advanced in SEO or sell more (it definitely does that). It actually enables you to better understand yourself and others, start and manage more successful projects, and foster more meaningful relationships.
The SEO MBA isn't like other online courses that just give you the basics where you feel like you could have gathered just as much by reading a few blog posts. This course is information-rich and at times profound with unique insights I really wasn't expecting.
You get detailed explanations, examples, practice material and extra resources. I especially found value in the SCQA in Module 3 and have been using this technique with great success! Thanks, Tom for such a valuable course.
Tom Critchlow's Art of Client Management course honestly changed the way I approached SEO and developed strategies that would actually get implemented. 10/10 recommend for any SEO (and, honestly anyone who sits agency side).
