SEO Capability Consulting
Understand and build the SEO program in your organization
SEO is an outcome, but companies treat it like a function. This disconnect leads to broken SEO programs that are ineffective, with teams internally that lack trust and buy-in. Instead modern SEO requires embedding processes and knowledge in the right place (such as directly within product and content teams) supported by metrics and reporting that ties SEO to business value.
I’ve been working in SEO for 15+ years and have consulted with 100s of companies large and small. My focus now is on helping companies assess and build SEO capabilities. This approach rejects the traditional “SEO audit” mentality and takes a deeper root cause analysis to build more effective and sustainable SEO programs.
Example Projects
- SEO maturity analysis. Assess your existing SEO capabilities and understand where you can improve your leverage.
- SEO investment strategy. Create a multi-year SEO roadmap tied to the overall SEO investment, headcount and resource allocation.
- Due diligence. For companies looking to make acquisitions, ensure that you understand the SEO total addressable market, capabilities and value of the existing SEO program.
- Executive advisor. For CMOs and CPOs that need to understand SEO but lack first hand expertise I can partner with you to ensure you have a strategic advisor across complex decisions like resource allocation, team structure and vendor selection.
Clients I’ve Worked With
- New York Times
- Dotdash
- Ziff Davis
- Google
- Etsy
- Gartner
What People Say:
“Tom is a CEO Whisperer. He is truly a world-class listener and mentor who knows how to knock down walls inside companies to get strategic projects delivered.”
“Tom brings a unique mix of SEO, business strategy and executive presence. Working together we have successfully secured investment to build modern SEO programs, driven valuable revenue growth and transformed SEO into a strategic business lever with executive leadership at various enterprises.”
“Tom is one of the clearest business thinkers I’ve ever had the privilege of working with. His ability to synthesize complex and copious amounts of ideas and material into clear and operational strategy is unparalleled. Tom is the person I first think of to call both when I’m presented with a brand new opportunity and when I’m stuck on a project where I’ve made significant progress.”
“Tom Critchlow is one of the best I’ve worked with when it comes to SEO. We worked together on a startup and he has that amazing blend of seeing the big picture and being able to roll up his sleeves to get the work done.
Book an Intro Call
Or drop me an email: [email protected]
SEO is an outcome, but companies treat it like a function. This disconnect leads to broken SEO programs that are ineffective, with teams internally that lack trust and buy-in. Instead modern SEO requires embedding processes and knowledge in the right place (such as directly within product and content teams) supported by metrics and reporting that ties SEO to business value.
I’ve been working in SEO for 15+ years and have consulted with 100s of companies large and small. My focus now is on helping companies assess and build SEO capabilities. This approach rejects the traditional “SEO audit” mentality and takes a deeper root cause analysis to build more effective and sustainable SEO programs.
Example Projects
- SEO maturity analysis. Assess your existing SEO capabilities and understand where you can improve your leverage.
- SEO investment strategy. Create a multi-year SEO roadmap tied to the overall SEO investment, headcount and resource allocation.
- Due diligence. For companies looking to make acquisitions, ensure that you understand the SEO total addressable market, capabilities and value of the existing SEO program.
- Executive advisor. For CMOs and CPOs that need to understand SEO but lack first hand expertise I can partner with you to ensure you have a strategic advisor across complex decisions like resource allocation, team structure and vendor selection.
Clients I’ve Worked With
- New York Times
- Dotdash
- Ziff Davis
- Etsy
- Gartner
What People Say:
“Tom is a CEO Whisperer. He is truly a world-class listener and mentor who knows how to knock down walls inside companies to get strategic projects delivered.”
“Tom brings a unique mix of SEO, business strategy and executive presence. Working together we have successfully secured investment to build modern SEO programs, driven valuable revenue growth and transformed SEO into a strategic business lever with executive leadership at various enterprises.”
“Tom is one of the clearest business thinkers I’ve ever had the privilege of working with. His ability to synthesize complex and copious amounts of ideas and material into clear and operational strategy is unparalleled. Tom is the person I first think of to call both when I’m presented with a brand new opportunity and when I’m stuck on a project where I’ve made significant progress.”
“Tom Critchlow is one of the best I’ve worked with when it comes to SEO. We worked together on a startup and he has that amazing blend of seeing the big picture and being able to roll up his sleeves to get the work done.
Book an Intro Call
Or drop me an email: [email protected]